Privacy Policy

East Africa Safari Guides (“we”, “us”, “our”) is a locally owned safari company based in Arusha, Tanzania, operating the website easguides.travel. This policy explains what information we collect when you contact us or browse our site, how we use it, and the choices you have. We collect only what we need to plan your journey well.

Information We Collect

• Information you give us: your name, email address, telephone number, travel dates, party size, and any preferences you share through our inquiry forms or by email.
• Information collected automatically: standard analytics data such as pages visited, approximate location, device and browser type, collected through cookies and similar technologies.

How We Use Your Information

• To respond to your inquiry and prepare a tailored journey proposal.
• To communicate with you about your trip and our services.
• To improve our website and understand how visitors use it.

Analytics and Cookies

We use Google Analytics 4 and Google Tag Manager to understand site usage in aggregate. These tools set cookies on your device. You can disable cookies in your browser settings; some site features may then work differently.

Customer Relationship Management

Inquiry details may be stored in our Zoho customer relationship system so our team can manage your request and follow up. Access is limited to authorised staff.

Sharing Your Information

We do not sell your personal information. We share it only with trusted partners (such as lodges, camps, and ground operators) where this is necessary to arrange the journey you have requested, and with service providers who help us operate our website and communications.

Data Retention

We keep your information only for as long as needed to serve your inquiry and to meet legal and accounting requirements, after which it is deleted or anonymised.

Your Rights

You may ask us to access, correct, or delete the personal information we hold about you. To make a request, contact us using the details below. See also our Do Not Sell or Share My Personal Information notice for region-specific opt-out rights.

Messages You Send Us

When you write to us through the contact form, we keep your name, email address and message. We use them to reply to you. Your message is stored in our customer record system (Zoho CRM) so our team can follow up.

Safari Updates

If you subscribe to Safari Updates, or tick the box to receive them when you send a message or download a document, we keep your email address and, where you give it, your first name, and use them to send you updates by email: new departures, the best months to go, and what our guides are seeing in the parks. We send these through Zoho Campaigns. You are added to the list as soon as you subscribe. Every email has an unsubscribe link, and you can also write to hello@easguides.travel to be removed. We record when and how you subscribed, the page you used and the wording you saw. If you unsubscribe, we keep your email address on a suppression list so that you are not subscribed again by mistake.

Downloads

When you download an itinerary, a departure or an article as a PDF, we ask for your name and email address. We keep them in our customer record system as an enquiry, together with the page you downloaded from. We send you Safari Updates only if you tick the box.

Pop-ups

If you close or answer a pop-up on our site, we store a small cookie on your device so that we do not show it to you again: for up to 30 days if you closed it, or up to a year if you signed up or downloaded. These cookies are used only for this purpose.

Where You Came From

During your visit we note, in your browser's session storage, how you reached us (for example the address of the link or advertisement you followed) and the first page you opened. This is cleared when you close the tab. If you send us a message or download a document in that visit, we attach it to your enquiry so we know which pages and campaigns are useful to visitors. We do not use a cookie for this.

Services That Handle Your Information

We use these services to run the website and our enquiries: Zoho (customer records and email lists), Vercel (website hosting), Railway and Supabase (our booking and enquiry systems) and Neon (website content). Some pages load content from other services, such as our reviews widget from TrustIndex and videos from YouTube or Vimeo; those services receive your device's address when the content loads. Some of these services store information outside Tanzania, including in the United States and the European Union.

Why We Use Your Information

We use your information to reply to your messages, to send Safari Updates if you asked for them, and to understand which pages are useful. We rely on your consent for Safari Updates, and on our interest in answering your enquiry and running our business well for the rest.

How Long We Keep It

We keep enquiry records only for as long as needed to deal with your enquiry and to meet legal and accounting requirements. We keep your Safari Updates subscription until you unsubscribe.

Your Choices

You can ask us to show you, correct or delete the information we hold about you, or to stop sending Safari Updates, by writing to hello@easguides.travel. We will reply to your request.

Contact

• Address East Africa Safari Guides, Arusha, Tanzania
• Email hello@easguides.travel
• Phone +255 753 744 283

This policy may be updated from time to time. The date of the latest revision appears at the top of this page.